Insurance Tool · MA-specific · Demo Data

MA $25/50/30 Auto Re-Shop Campaign

Massachusetts raised mandatory minimum auto liability from 20/40/5 to 25/50/30 effective July 2025. Every auto client renewed in the prior twelve months is still carrying the old limits unless explicitly raised. This is a mandatory compliance conversation — and it's the best excuse to finally raise limits, sell umbrellas, and bundle home. The tool ranks your book by conversation urgency and drafts the call script tuned to each household's exposure.

Hot list (must-call)
6
Pre-2025 limits + risk signal
Expected conversions
3
48% hot · 22% warm historical
Premium lift
$540
Annualized from limit increases
Umbrella attach
$770
30% of hot list typical
hot · 11320/40/5
Okonkwo, Samuel
2 veh · 4 person · $3120/yr · 3y client
hot · 9820/40/5
Mercer Family (J. Mercer)
3 veh · 4 person · $2840/yr · 6y client
hot · 7820/40/5
Brennan Household
3 veh · 5 person · $3680/yr · 9y client
hot · 7020/40/5
Patel, Anand & Priya
2 veh · 4 person · $2420/yr · 4y client
hot · 6320/40/5
Dvorak, Peter
1 veh · 1 person · $1280/yr · 2y client
hot · 5520/40/5
Kowalski, Jen
2 veh · 2 person · $1680/yr · 11y client
warm · 4820/40/5
Vargas, Rosa
2 veh · 3 person · $2140/yr · 1y client
warm · 4820/40/5
Huang, Winnie
1 veh · 1 person · $1420/yr · 2y client
cool · 1525/50/10
Beltran, Maria
1 veh · 2 person · $1920/yr · 7y client
cool · 0100/300/50
Lim, Eun-Seo
1 veh · 2 person · $1840/yr · 5y client

Okonkwo, Samuel

hot priority
2 vehicles · 4-person household · $3120/yr · 3y client
Current limits
20/40/5
Pre-July 2025 — below mandatory minimum
Recommended
100/300/50 + $1M umbrella
~$15-35/mo upgrade
Why this is urgent
  • Still carries pre-2025 limits (20/40/5) — mandatory conversation
  • Larger household = more exposure
  • Teen drivers present
  • Home equity / assets to protect
  • Prior at-fault claim — close-call conversation
  • Already paying — upsell easy
Household signals
  • At-fault accident Sep 2025 — under-limit exposure was the reason we called
  • Teen on policy
  • Homeowner
Call script · tuned to exposure
Hi Okonkwo — quick Massachusetts auto update. As of July 2025, the state raised mandatory liability minimums from 20/40/5 to 25/50/30. Your policy still reads the old limits. With teen drivers on the policy, the single biggest exposure you have is a serious at-fault accident. Medical costs in Mass hit six figures on major injuries, and anything above your liability limit comes out of your personal assets. I'd strongly recommend moving from your current limits to 100/300/50 at minimum — and pairing with a $1M umbrella for about $25/month. Give me 15 minutes to run the numbers with you. What works — tomorrow afternoon or Friday morning?