You have 284 lifetime reviews but only 4 in the last 90 days. Your competitor picked up 23 in the same window. Google ranking keys on velocity, not total. This tool picks your genuinely happy clients, drafts the ask on their preferred channel, and tracks who converts — so you outrank the direct writers.
Fix: File a Yelp consolidation request. All 77 reviews will roll into your primary listing — instant +30 visible reviews and better search rank. One email, 48-hour turnaround.