AI agency · Puget Sound · HVAC, Plumbing, and Electrical Contractors
Ascero AI is a founder-led AI agency in Waltham, Massachusetts that builds custom AI receptionists and workflow automation for HVAC and trades in the Puget Sound metro. Pricing is a flat Foundation tier at $4,000/month plus a one-time $2,500 setup, with the agent live in two to four weeks. There is no annual contract and no per-call fee.
Ascero AI builds custom voice agents and workflow automation for HVAC and trades operating in the Puget Sound metro (4,020,000 residents, roughly 122,000 small businesses, ACS-derived median household income around $102,000). Founder-led, flat-fee Foundation tier at $4,000/month, BAA executed where required, live in two to four weeks depending on vertical.
Home-services contractors miss 32 to 50% of inbound calls during peak season, per ServiceTitan industry benchmarks. Every missed call is roughly $300 to $1,800 in service revenue and $5,000 to $25,000 in install opportunity. After-hours emergency calls — burst pipe at 11pm, no heat at 2am, sparking outlet at 4am — are where the relationship is won or lost, and where most contractors lose them to a competitor who answered. The Ascero AI receptionist for HVAC, plumbing, and electrical contractors picks up 24/7, triages emergency vs. service vs. install, gathers system age and symptom data, and dispatches into ServiceTitan / Housecall Pro / Jobber with full context — while the owner sleeps.
what Seattle HVAC and trades are leaving on the table
The Puget Sound metro has roughly 122,000 small businesses, a figure derived from US Census County Business Patterns and Business Dynamics Statistics at the MSA level. The dollar figures below are an illustrative worked example, not a measured Seattle statistic — they exist to make the math concrete, and every input is stated so you can swap in your own numbers.
Illustrative estimate — assumptions shown, not a measured figure
The agent does not need to be perfect — it needs to be better than voicemail. The per-business figures we actually stand behind, with sources, are below.
A 12-truck HVAC contractor doing $4.8M annual revenue, missing 42% of inbound calls during the May-September peak, with an average service call of $480 and 65 inbound calls per day during peak: roughly 27 missed calls daily, of which 45% would have converted at average ticket = $5,840/day, or roughly $876K in peak-season recoverable revenue. Even at a 30% recovery rate, that's $263K back to the P&L on a $48K subscription.
the Seattle context
Seattle SMB customers are aggressively software-fluent (the tech-employee population is unusually high), which means SMS-first communication is a baseline expectation and voice agents that capture inbound calls and route to text-based follow-up convert better than voice-only loops.
Ascero AI is founder-led from Waltham, Massachusetts. Both co-founders (Kadin Nestler and Jaiden Lawlor) build into customer calls directly — the discovery, prompt design, and tuning loop is run by the same people who close the deal. For Seattle HVAC and trades that is meaningful because the phone-handling tuning that wins is vertical-and-region specific (a Seattle HVAC and trades's ideal triage is not the same as a generic national template), and we ship those refinements monthly. US-based, no offshoring, no contract receptionist resellers — the people you talk to are the people building the agent.
Pricing is flat: Foundation tier at $4,000/month with a one-time $2,500 setup fee, unlimited inbound minutes, monthly tuning included, and 30-day cancellation. No annual contract, no per-call fees. Call recording disclosed in the house greeting per state two-party-consent law where applicable. No customer payment data captured by voice — Stripe / Service Finance / GreenSky link sent via SMS for install deposits. EPA refrigerant-handling guidance is read-only; the agent never quotes pricing for regulated work without a tech site visit. If you are a member of the local chamber (www.seattlechamber.com), ask about the chamber-member referral discount.
frequently asked — HVAC and trades in Seattle
ServiceTitan, Housecall Pro, Jobber, FieldEdge, and ServiceFusion are native integrations. The agent writes structured job tickets with all captured fields — customer, address, system, symptoms, urgency — directly into the dispatch board.
A configurable rules tree: gas smell, active water, no-heat below 50F outdoor, no-cool above 95F outdoor, sparking / smoke, sewage in living space = emergency. Everything else routes to next-morning. You set the exact thresholds for your business.
No. The agent's entire purpose is to take the on-call burden off humans. The on-call tech's phone rings only for confirmed emergencies. The agent dispatches everything else into the next-morning service queue.
Yes — it routes by intent. "My AC is making a noise" goes to service. "I need a new furnace" or "my system is 18 years old and dying" goes to install / comfort advisor. The triage prompts are tuned per your business.
We tune mis-routing in the monthly review. Typical mis-route rate stabilizes below 3% by month two. For high-value calls we can require a human confirmation step before final dispatch.
keep exploring
Fifteen-minute scoping call. Foundation tier $4,000/month, $2,500 setup, live in two to four weeks. No annual contract, no per-call fees, reversible in five minutes if you want to roll back.